At llyy, we take your privacy seriously. This Privacy Policy explains exactly what personal data we collect when you use the llyy platform, how we use it, who we share it with, and the rights you hold over your own information. We believe in full transparency — no fine print, no surprises.
Every data decision at llyy is guided by six core privacy principles. Here is what they mean for you as a Pakistani player on our platform.
We only collect the personal data that is strictly necessary to operate your llyy account, process PKR transactions, and comply with our regulatory obligations. We do not collect data we do not need.
Data collected for one purpose — such as KYC verification — will not be repurposed for unrelated activities without your explicit consent. Your CNIC details are for age and identity verification, not for marketing.
All personal data stored on llyy servers is protected with AES-256 encryption at rest and SSL/TLS in transit. Access to player data is restricted to authorised personnel only, on a strict need-to-know basis.
You have the right to access, correct, and request deletion of your personal data at any time. Submit a request to our support team and we will respond within 30 days, in line with our data subject rights process.
llyy will never sell your personal data to third parties. Data is shared only with trusted service providers bound by strict confidentiality agreements, and with regulators where legally required.
This Privacy Policy is written in plain English so every player — whether in Karachi, Lahore, Islamabad, or Faisalabad — can clearly understand what data we hold and exactly how it is used.
1.1 This Privacy Policy is issued by llyy, the operator of the online gaming platform accessible at llyy.pro (the "Platform"). References to "llyy", "we", "us", and "our" throughout this document refer to llyy and its authorised operating entities responsible for processing player data in connection with the Platform.
1.2 llyy operates under an international gaming licence and provides cricket betting, live casino, slot games, fish shooting games, and PKR wallet services to eligible players. Our primary market is English-speaking Pakistani users aged 21 and above.
1.3 llyy acts as the data controller for all personal data collected directly through the Platform. Where we engage third-party processors — such as payment providers JazzCash and EasyPaisa, or KYC verification services — those parties act as data processors under written data processing agreements with llyy.
Questions about how llyy handles your personal data? Contact our support team at [email protected] — available 9:00 AM to 2:00 AM PST, seven days a week. We will respond to all privacy enquiries within five business days.
2.1 llyy collects personal data in three ways: data you provide directly during registration and account use, data generated automatically by your interactions with the Platform, and data received from third parties such as payment processors and identity verification services.
llyy does not collect special category data (such as biometric data beyond liveness checks required for KYC, health data, or political opinions) except where strictly required for regulatory compliance. Liveness check images used for KYC are processed solely for identity verification and are not retained beyond the verification window.
3.1 llyy uses your personal data only for the purposes described in this Privacy Policy. The table below summarises our primary data uses and the corresponding lawful basis for each:
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Account creation and management | Registration data, contact details | Contract performance |
| Age and identity verification (KYC) | CNIC, DOB, identity documents | Legal obligation |
| Processing PKR deposits and withdrawals | Financial data, payment identifiers | Contract performance |
| Fraud detection and prevention | Device data, IP, transaction logs | Legitimate interest |
| Responsible gaming compliance | Gaming activity, limits, self-exclusion | Legal obligation |
| Customer support | Communications, account history | Contract performance |
| Promotional communications (opt-in) | Email, mobile number | Consent |
| Platform analytics and improvement | Usage data, device data | Legitimate interest |
| Regulatory reporting and audit | Transaction logs, KYC records | Legal obligation |
3.2 Where llyy processes your data on the basis of legitimate interest, we have assessed that our interest in fraud prevention and platform security does not override your fundamental privacy rights. You may object to such processing at any time by contacting our support team.
3.3 Where processing is based on your consent — for example, receiving promotional communications about PSL cricket betting offers or new slot game launches — you may withdraw that consent at any time by updating your communication preferences in your llyy account dashboard or by contacting support.
4.1 llyy processes personal data under the following recognised legal bases:
4.2 llyy will not process your personal data in ways that are incompatible with the purposes for which it was originally collected, unless we obtain your further consent or are required to do so by applicable law.
5.1 llyy uses cookies and similar tracking technologies on the Platform. A cookie is a small text file placed on your device when you visit the Platform. Cookies help llyy remember your session, maintain your login state, and improve platform performance.
5.2 On your first visit to llyy.pro, you will be presented with a cookie consent notice. You may accept or decline non-essential cookies at that point. You can manage your cookie preferences at any time from the cookie settings panel available in the Platform footer.
5.3 llyy does not use third-party advertising cookies or share cookie data with advertising networks. We do not serve targeted advertising based on your personal data.
6.1 llyy does not sell, rent, or trade your personal data. We share your data only in the circumstances described below, and only to the minimum extent necessary for each purpose.
llyy engages third-party service providers to assist in delivering Platform services. These include:
6.2 llyy may disclose your personal data to licensing authorities, law enforcement agencies, or courts where required to do so by applicable law, court order, or as required by the conditions of our international gaming licence. In such cases, llyy will share only the data specifically requested and will notify you of any disclosure where legally permitted to do so.
Our commitment: Every third party that receives your personal data from llyy is subject to a written data processing agreement or confidentiality obligation. We do not allow our service providers to use your data for their own purposes beyond delivering the contracted service.
7.1 As an internationally licenced gaming platform, llyy may process and store your personal data on servers located outside Pakistan. Where your data is transferred to a jurisdiction that does not provide the same level of data protection as your home country, llyy implements appropriate safeguards to protect your data, including standard contractual clauses and binding corporate rules where applicable.
7.2 By creating a llyy account and using the Platform, you acknowledge that your personal data may be transferred to, stored, and processed in countries outside Pakistan for the purposes described in this Privacy Policy.
7.3 llyy does not transfer your personal data to any country without first ensuring that adequate protection is in place. For further information about the safeguards applied to international transfers, contact the llyy support team.
8.1 llyy retains your personal data for as long as your account remains active and for a defined period after account closure, as required by our regulatory obligations and legitimate business interests.
8.2 The following general retention periods apply:
8.3 On expiry of the applicable retention period, personal data is securely deleted or anonymised. Anonymised, aggregated data may be retained indefinitely for statistical and analytics purposes, as it can no longer identify any individual.
9.1 As a user of the llyy Platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact the llyy support team at [email protected]. We will respond within 30 calendar days of receiving a valid request.
9.2 llyy will not charge a fee for handling data subject rights requests unless a request is manifestly unfounded or excessive, in which case a reasonable administrative fee may apply. We will notify you in advance if any fee applies.
10.1 The llyy Platform is strictly for users aged 21 years and above. llyy does not knowingly collect personal data from any individual under the age of 21. All registration applications are subject to age verification as part of the KYC process.
10.2 If llyy becomes aware that personal data has been collected from an individual under the age of 21, that data will be deleted immediately and the associated account will be closed. Any balances in such accounts — including winnings — will be forfeited in full.
10.3 Parents and guardians are encouraged to use parental controls and device management tools to prevent minors from accessing real-money gaming platforms. If you believe a minor has registered a llyy account, please contact our support team at [email protected] immediately so we can take appropriate action.
11.1 llyy takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. Our key security measures include:
11.2 While llyy takes all reasonable precautions to protect your data, no online system can be guaranteed to be completely secure. You are responsible for maintaining the security of your own device, login credentials, and OTP codes. Do not share your llyy password or OTP with anyone.
12.1 The llyy Platform may contain links to third-party websites or services — for example, links to payment provider portals when completing a JazzCash or EasyPaisa transaction. Once you leave the llyy Platform and navigate to a third-party site, this Privacy Policy no longer applies.
12.2 llyy is not responsible for the privacy practices of any third-party websites or services. We encourage you to read the privacy policy of any external site you visit before providing your personal data to that site.
13.1 llyy reserves the right to update this Privacy Policy at any time. When we make material changes, we will notify registered players via email or an in-platform notification prior to the changes taking effect. The updated policy will be published on this page with a revised effective date.
13.2 We encourage you to review this Privacy Policy periodically to stay informed about how llyy protects your data. Continued use of the Platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the changes.
13.3 For significant changes that affect how we use your data in ways that require your consent, we will seek your explicit consent before proceeding with the new processing activities.
14.1 If you have any questions, concerns, or requests relating to this Privacy Policy or the way llyy handles your personal data, please contact our privacy team:
14.2 If you are not satisfied with how llyy has handled your privacy concern, you have the right to raise a complaint with the relevant data protection authority in the jurisdiction where llyy holds its gaming licence. Details of the applicable authority are available on request from the llyy support team.
14.3 llyy is committed to resolving all privacy complaints fairly and promptly. We treat every privacy concern seriously and will work with you to reach a satisfactory resolution as quickly as possible.
Your data is safe with llyy. Join thousands of Pakistani players enjoying cricket betting, slots, and live casino with full PKR support.
21+ only. Real PKR gaming. Please play responsibly. Full T&Cs apply.
Play Responsibly — 21+ Only. llyy is a real-money gaming platform involving genuine PKR wagering. Only play with amounts you are comfortable losing. Deposit limits, session reminders, and self-exclusion tools are available from your llyy account dashboard at any time. If gaming is becoming a concern, visit our Responsible Gaming page or contact support at — available 9:00 AM to 2:00 AM PST, seven days a week.